01
ICP insight became operating rules
A real clinic conversation was translated into campaign hypotheses, suppression rules, an evidence standard, and a contact hierarchy another operator could follow.
Back to client work
Client case study / AIDN
6 meetings booked in exactly 2 weeks from campaign launch.
Deploq launched 6 pilot campaigns over exactly 2 weeks using an evidence-led acquisition loop for AIDN, from clinic research and WhatsApp observation to personalized email, reply intelligence, Slack, and HubSpot.
AIDN helps clinics manage intake, reception, appointment coordination, and aftercare through a familiar WhatsApp experience.
Visit AIDN361
Unique prospects reached
37
Replies / 10.25% rate
7
Positive replies
6
Meetings booked
The brief
Building an acquisition loop, not a generic campaign.
AIDN needed a repeatable way to reach medical practices with messaging grounded in the way patients actually try to book appointments. Acknowledging a WhatsApp message quickly is not the same as giving a useful booking answer, and generic “AI for clinics” copy would not show that difference.
Deploq turned an ideal-customer conversation into a controlled playbook: screen fit, suppress prior relationships, verify the right person and practice, measure the public booking experience where appropriate, and use only defensible evidence in the email.
Patient-facing WhatsApp numbers were used only for neutral operational research, never for the AIDN sales pitch. No invented symptoms, medical history, or patient health data entered the workflow.
The system
One connected path from insight to sales handoff.
02
Research became defensible evidence
Practices were screened for fit, checked across Smartlead and HubSpot, matched to the right decision-maker, and independently verified before outreach.
03
WhatsApp became a research signal
Eligible public booking routes were tested with a neutral appointment question. Automatic acknowledgements were kept separate from meaningful replies.
04
Evidence became personalized email
Observed response time, handling mode, booking routes, and workflow details became factual openings without inventing pain or criticizing clinic staff.
05
Replies became clean next actions
A webhook plus polling fallback classified each reply, wrote categories to Smartlead, alerted Slack, and synchronized the right HubSpot records.
WhatsApp evidence
Tracking genuine clinic response times.
46
Completed research tests
36
With measurable response time
5 min
Median recorded response
10
No meaningful reply in two hours
The evidence rule
The workflow sent messages through WhatsApp Web and monitored each clinic for a meaningful response at controlled intervals of 2, 10, 30, 60, and 120 minutes. If a route did not produce a useful answer, the copy said “no meaningful reply after two hours,” not “this practice never responds.”
The personalization rule
Fast, effective experiences received positive or standard messaging. Delays, rigid menus, redirects, and manual handoffs received different copy based on the exact observation. No manufactured pain.
The coding-agent advantage
The campaign created its own research signal.
Because we work inside coding agents, Deploq can build outbound workflows that standard GTM tools simply cannot. One AIDN campaign used scheduled automation to message eligible clinics through WhatsApp Web, separate automatic acknowledgements from meaningful replies, record the response time in Google Sheets and use that signal as factual personalization in the outbound email. Across 6 campaigns, Deploq reached 361 unique prospects, generated 37 replies at a 10.25% reply rate, received 7 positive replies and booked 6 meetings in exactly 2 weeks from campaign launch.
Verified outcome
6 meetings booked in exactly 2 weeks from campaign launch.
361 unique prospects reached, 37 replies at a 10.25% reply rate and 7 positive replies across 6 pilot campaigns.
33 leads
in first campaign at first positive reply
| Campaign | Unique reached | Emails sent | Replies | Positives |
|---|---|---|---|---|
| Johannesburg GP Standard | 142 | 394 | 25 | 5 |
| Johannesburg GP Voice Notes | 95 | 300 | 7 | 1 |
| Johannesburg GP After Hours | 58 | 171 | 4 | 1 |
| Johannesburg Dental Booking Flow | 33 | 77 | 1 | 0 |
| Johannesburg GP WhatsApp Evidence | 28 | 73 | 0 | 0 |
| Johannesburg Catch-all Pilot | 6 | 6 | 0 | 0 |
| Total | 361 | 1,021 | 37 | 7 |
Smartlead snapshot verified 24 Aug 2026. “Emails sent” includes follow-ups.
What Deploq delivered
Strategy, operations, and production reliability.
- ICP-derived outbound strategy and operating playbook
- Campaign-fit screening, suppression, and cross-system deduplication
- Decision-maker research and independent mailbox verification
- Safe WhatsApp evidence protocol with exact response monitoring
- Evidence-to-copy logic for multiple campaign variants
- Smartlead imports with stable lead identifiers and render QA
- Reply classification with manual-category precedence
- Slack alerts plus HubSpot contact and company synchronization
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